Calling Bullshit Book ReviewAnalysisArticlesBook Review
June 20, 2021

Book Review: Calling Bullsh*t, Data Skeptism

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 Bullsh*t: The Art of Skepticism in a Data-Driven World Authors: Carl T. Bergstrom & Jevin D. West Published: 2020, Penguin Random House, USA ISBN: 978-0525509189Carl T. Bergstrom Currently a Professor at…
April 13, 2021

Video Analysis for Youth Rugby Coaches Workshop

This is an interactive course and therefore places are limited per course to 25. To be covered Where to start with video analysis Equipment and Software, needs and wants Video…
The Lineout Project webinar Dewald Senekal Brian Fitzpatrick 6 NationsAnalysisArticlesWebinar
February 16, 2021

The Lineout Project with Dewald Senekal

A recording is available at the bottom of this page. The Lineout Project with Dewald Senekal is where we take you into the deepest of depth of lineout analysis ever…
Semi Pro Rugby Analysis Course DetailsAnalysisArticlesCourseWebinar
February 10, 2021

Developing an Analysis Department in Semi Pro/Elite Amateur Rugby

June/July Course Session 1: 9am - 12 noon UTC +1 (Dublin/London local time) 22nd June 2021 Session 2: 9-11am UTC +1 (Dublin/London local time), 6th July 2021 August Coure Session 1: 9am…
Linebreak Analysis of Super Rugby Aotearoa 2020AnalysisArticlesSuper RugbyWebinar
February 8, 2021

Crusaders Transition Attack: Super Rugby Aotearoa Preview

On Monday 22nd February, we’ll be co-hosting a webinar with Ben Wylie of The Chase Rugby previewing the upcoming Super Rugby Aotearoa season. If you’re interested in attending this event, you can…
Sports Analysis Course Pro RugbyUncategorized
February 6, 2021

Protected: Developing an Analysis Department in Professional Rugby

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Super Rugby Aotearoa PreviewAnalysisArticlesWebinar
January 24, 2021

Super Rugby Aotearoa Preview with The Chase Rugby

The Chase Rugby and BF Sports Analysis combine our databases to create a unique Super Rugby Aotearoa preview.   Both BF Sports Analysis and The Chase Rugby have unique Super…
Scorecasting Book ReviewAnalysisArticlesBook Review
December 28, 2020

Book Review: Scorecasting by BF Sports Analysis

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: The Hidden Influences Behind How Sports Are Played and Games Are Won Authors: Tobias J. Moskowitz & L. Jon Wertheim Published: 2011, Crown Archetype, New York ISBN: 978-0-307-59179-1Tobias J.…
Sports Motivational VideosArticles
November 27, 2020

Motivational Videos in Sport

There has been divided opinion on whether Irish Soccer Teams’s use of a motivational video before the England game was a good idea. “Why do Ireland need extra motivation against…
Best Sports Analysis BooksArticlesBook Review
November 25, 2020

5 Best Sports Analysis Books

"What are the best sports analysis books to read?", we get asked this a bit. This is a list of books that are best for a first time reader of…
Book Review Expected Goals PhilosophyAnalysisArticlesBook Review
November 9, 2020

Book Review: The Expected Goals Philosophy

JTNDaWZyYW1lJTIwc3R5bGUlM0QlMjJ3aWR0aCUzQTEyMHB4JTNCaGVpZ2h0JTNBMjQwcHglM0IlMjIlMjBtYXJnaW53aWR0aCUzRCUyMjAlMjIlMjBtYXJnaW5oZWlnaHQlM0QlMjIwJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBzcmMlM0QlMjIlMkYlMkZ3cy1ldS5hbWF6b24tYWRzeXN0ZW0uY29tJTJGd2lkZ2V0cyUyRnElM0ZTZXJ2aWNlVmVyc2lvbiUzRDIwMDcwODIyJTI2T25lSlMlM0QxJTI2T3BlcmF0aW9uJTNER2V0QWRIdG1sJTI2TWFya2V0UGxhY2UlM0RHQiUyNnNvdXJjZSUzRGFjJTI2cmVmJTNEcWZfc3BfYXNpbl90aWwlMjZhZF90eXBlJTNEcHJvZHVjdF9saW5rJTI2dHJhY2tpbmdfaWQlM0RiZnNwb3J0c2FuYWx5LTIxJTI2bWFya2V0cGxhY2UlM0RhbWF6b24lMjZyZWdpb24lM0RHQiUyNnBsYWNlbWVudCUzRDEwODk4ODMxODglMjZhc2lucyUzRDEwODk4ODMxODglMjZsaW5rSWQlM0QzOTUxNDRmM2M2ZDM0NGQ3MzQyYjAyYTg5MjU2MzQ5MyUyNnNob3dfYm9yZGVyJTNEZmFsc2UlMjZsaW5rX29wZW5zX2luX25ld193aW5kb3clM0R0cnVlJTI2cHJpY2VfY29sb3IlM0QzMzMzMzMlMjZ0aXRsZV9jb2xvciUzRDAwNjZjMCUyNmJnX2NvbG9yJTNEZmZmZmZmJTIyJTNFJTBBJTIwJTIwJTIwJTIwJTNDJTJGaWZyYW1lJTNFThe Expected Goals Philosophy Authors: James Tippett Published: 2019, UK ISBN: 978-1-08988-318-0James Tippett Currently works as a commercial executive for a gambling company, oddschecker. He previously worked for a company called…
Book Review The Only Rule Is It Has To WorkAnalysisArticlesBook Review
November 1, 2020

Book Review: The Only Rule is it Has to Work

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The Only Rule is it Has to Work Authors: Ben Lindbergh & Sam Miller Published: 2016, St. Martin's, New York ISBN: 978-1-250-13090-7Taken directly from their website: Ben Lindbergh is a…
Rugby Analysis Ireland Italy Women's 6 Nations phase play attack widthAnalysisArticlesStatistical Analysis
October 29, 2020

Rugby Analysis: XY data – Ireland vs Italy Women

This article explores some of the information you can get from XY data analysis in rugby. This data comes from the Ireland vs Italy women's 6 Nations match, October 2020…
ArticlesBook ReviewStatistical Analysis
August 12, 2020

Book Review: Basketball on Paper

Below this review of Basketball on Paper, there are details on joining the BF Sports Analysis Book Club. "Too many scientists dismiss the decisions of non-scientists (an accurate description of…
AnalysisArticlesData CollectionStatistical AnalysisxP
July 9, 2020

Rugby xP by BF Sports Analysis

xP (Expected Points) is a concept that is frequently used in different sports but there is nothing about it in rugby union. How it is used in Other SportsIn Basketball,…
June 9, 2020

Charity Opposition Lineout Analysis Seminar

Video will not play in safari. Either open the video in a pop up using the arrow out of a box symbol on the top right of the video or…
ArticlesData CollectionInput
April 29, 2020

How to Combine Multiple Videos inside an AVCHD file on a Mac using QuickTime

This is a quick tutorial on how to combine AVCHD files on a Mac/Macbook using QuickTime.  A video tutorial is embedded above which you can watch if you prefer, it…
ArticlesBook Review
October 8, 2019

Book Review: Storytelling with Data

‘Often this discomfort seems to be driven by the belief that the audience knows better than the presenter and therefore should choose whether and how to act on the information…
ArticlesBook Review
August 21, 2019

Book Review: The Feedback Fix

Author: Joe HirschPublished: 2017, Rowman & LittlefieldISBN: 9781475826593 What is it about? The Feedback Fix is about reinventing how we approach traditionally giving feedback in the past tense and review…
August 3, 2019

Protected: All Ireland League Centralised Video and Statistics: On-Boarding

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August 1, 2019

All Ireland League (AIL) Rugby: League Stats

'Our aim is to get promoted' - This is likely what 6-8 of the teams in each AIL division will be saying for the upcoming season. So what does a…
ArticlesBook Review
July 16, 2019

Book Review – Sprawlball: A Visual Tour of the New Era of the NBA

Author: Kirk GoldsberryPublished: April 2019, Houghton MifflinISBN: 978-1328767516 What is it about? This books mixes cartography (map making) and basketball analytics to explain how the NBA has evolved over the…
May 10, 2019

In Numbers: All Ireland Final, Cork Constitution vs Clontarf – 5th May 2019

The All Ireland league final was held on Sunday 6th May in the Aviva Stadium between Cork Constitution and Clontarf. Shown on RTE (credit for images), it was an intriguing…
March 18, 2019

What Camera Should I Buy for Filming Sports

“What camera should I buy for filming rugby/football/hockey/basketball/hurling/sports?” There are numerous aspects to consider when buying a camera for sports analysis. This article will take you through some of those…
February 11, 2019

Video Analysis for Player/Youth Development

When people picture the outcome of an analyst's work, they think of something like this. credit: Netflix/Last Chance U Most reading you do around youth and player development coaching sits…
Moneyball Book ReviewArticlesBook Review
February 6, 2019

Book Review: Moneyball: The Art of Winning an Unfair Game

Author: Michael Lewis Published: 2004, Norton and Company, New York ISBN: 0-393-05765-8 What is it about? The book is about the Oakland A’s and how Billy Beane, their General Manager came…
AnalysisArticlesData CollectionInput
February 2, 2019

The Analysis Process

The Analysis Process is a term I use to describe the process of creating and receiving information to the point of player development and improvement. This is a slide I…
ArticlesBook Review
December 31, 2018

Book Review – The Numbers Game: Why Everything You Know About Football is Wrong

Author: Chris Anderson and David Sally Published: 2013, Penguin ISBN: 978-0-241-96362-3   What is it about? The Numbers Game is a book about Analytics in association football. It challenges commonly…
ArticlesBook Review
December 31, 2018

Book Review – Sports Analytics: A Guide for Coaches, Managers and Other Decision Makers

Author: Benjamin C. Alamar Published: 2013, Colombia University Press, New York ISBN: 978-0-231-16292-0 What is it about? Sports Analytics is about using data and analytics in a professional sports department.…
December 7, 2018

How to Film Rugby This is a video I use to begin training analysts or I send to clients if they wish to film their games themselves. The importance of good quality footage…
December 3, 2018

What Tripod Should I Buy For Filming Sports?

Tripods or other stands/mounts are used to stand your camera on and provide stability to your filming. The primary factors to consider when purchasing a tripod are the weight/sturdiness and…
November 17, 2018

New Zealand’s Lineout

82% (81/99) New Zealand’s lineout success rate for the Rugby Championship and November Internationals. Number one and number two in the world play each other in most anticipated test match…
November 6, 2018

How did Campagnaro Read that?

This article looks at the try scored by Michele Campagnaro in Ireland's victory over Italy in Soldier Field. It comes from an intercept off one of Joe Schmidt's famous strike…
August 28, 2018

"Listing" Sports Analysis Method

What is it? This is an analysis method that is simple to use and is a useful one for people who are new to analysis, are short on time or…
June 28, 2018

Player Led Video Analysis

“Alone we can do so little; together we can do so much” - Helen Keller Traditionally video sessions are considered to be a coach at the top of the room,…
June 20, 2018

The Funnel Method

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift” ~Albert…
April 16, 2018

What Camera Should I Buy for Filming Sports

“What camera should I buy for rugby/football/hockey/basketball/hurling?”   There are numerous aspects to consider when buying a camera for sports analysis. This article will take you through some of those…
January 7, 2018

3 Ways to Share Videos for Free

There are numerous ways to share video with your team, some paid and some free. For me, it makes sense to move onto paid options once you start using a…
December 20, 2017

How to use Keynote/Powerpoint to Prepare your Team

Using 2D animations can really help you describe moves to new players or a new team. It can also make you more efficient during your coaching sessions as you don't…
December 4, 2017

Live Analysis – England vs Samoa

If you follow me on twitter, you may have seen me updating use of possession stats with the hashtag #BFSA. In this article, we’ll discuss applications of live analysis, how to…
November 21, 2017

Ireland’s Breakdown Woes vs Fiji – In Depth Analysis

“We don’t quite have the same size and strength as our opponents so we wanted to play with a bit of tempo and it was really difficult to do that…
November 14, 2017

How to Analyse a Rugby Match – Ireland vs South Africa 2017

“It’s not about how much possession you have, it’s about what you do with it that counts” Like all things you measure, there should be a purpose as to why…
November 7, 2017

How Eddie Jones’ England might have prepared before their training camp in Portugal last week

International rugby coaches are often quoted as saying the most difficult thing about international rugby is the lack of preparation time. You finish your top14, PRO14 or Premiership game and…
September 20, 2017

Last Chance U – From an Analysis Point of View Part 2

"Go to get out" is the purpose of the East Mississippi football programme that I introduce in part 1 of this article. Part 1 also goes through the pre and…
September 12, 2017

Rugby Coach, Do You Want to Give Away Less Penalties?

"WE NEED TO STOP GIVING AWAY PENS!" Something often said on a rugby pitch at half time, full time and mid week before or after a game, is that we…
September 6, 2017

Last Chance U – From an Analysis Point of View – Part 1

"You go to get out" is the purpose of the East Mississippi Community College (EMCC) Football Programme. Based in Scooba, Mississippi, the team is documented in the Netflix series Last…
August 14, 2017


When you think of an analyst giving feedback, you generally think – stats sheets and fancy graphs, then the coach looks at it and decides what he wants from it.…
August 14, 2017

Analysis Without Filming a Game

Filming a game no doubt adds to how accurate your data entry is, how much analysis you can do and how effective your feedback can be but sometimes you just…
August 14, 2017

Brian Fitzpatrick Sports Analysis Consultancy

Brian Fitzpatrick Sports Analysis Consultancy is a company set up to help sports clubs teams improve their use of the coaching tool of analysis. Analysis can be split into 4…